— About Home Wall Trends
A Quiet Devotion
To Beautiful Walls
Founded in 2012, Home Wall Trends is an independent American editorial journal dedicated to a single, considered idea — that the walls of your home deserve as much thought as anything else within them. Our mission is to help readers across the country transform every wall into a quiet expression of who they are, through timeless guidance, room-by-room frameworks, and the trends worth keeping.
— Our Story
It Began With One Empty Wall
In the autumn of 2012, our founder Anya Castellan moved into a narrow pre-war brownstone in Brooklyn with high ceilings and one impossibly blank wall above the fireplace. She spent three months researching how to fill it — and found nothing but cluttered listicles, sponsored roundups, and conflicting advice that left her more uncertain than when she began.
So she wrote the guide she wished had existed. That single essay — quiet, careful, and uncluttered — became the seed of Home Wall Trends. Over the next decade, what started as a personal journal grew into a trusted editorial home for readers who believe a beautiful wall is less about decoration and more about intention.
Today, we serve more than three thousand monthly readers across all fifty states and forty countries beyond — yet our editorial process remains exactly as Anya intended on day one. Slow. Researched. Written by hand.
— Our Milestones
A Decade, Slowly Built
2012
The First Essay
Home Wall Trends launched as a personal journal from a Brooklyn brownstone, with one essay on composing a fireplace gallery wall.
2016
Room By Room
Our signature room-by-room framework series launched, beginning with The Living Room and growing to cover every space in the home.
2020
The Sunday Letter
We launched our weekly editorial letter, now read every Sunday morning by readers across all fifty states and beyond.
2024
The Wall Library
We released The Wall Library, a free downloadable archive of two hundred and forty editorial guides, available to every reader without a paywall.
— Our Core Values
Four Principles, Four Standards
01
Editorial Independence
No sponsored posts, no affiliate clutter, no brand partnerships dressed as advice. Every recommendation is unpaid, unbiased, and chosen only because we believe in it.
02
Considered Craft
Every guide is written by hand, edited line by line, and verified against real American interiors. We publish less, so what we publish can mean more.
03
Timeless Over Trendy
We cover what is rising in American interiors — but only when it earns its place. A fleeting fad is not a trend worth following, and we will tell you the difference.
04
Reader Respect
No autoplay videos, no popups, no manipulative design. Your time and attention are gifts — we treat them as such, on every page, every time.
— The Editorial Team
The Hands Behind Every Word
A small American team of editors, designers, and historians of interior design — united by one belief: that a wall, well-considered, is a quiet act of self-expression.
Founder & Editor-in-Chief
Anya Castellan
Anya leads the editorial direction of Home Wall Trends with a background in art history from the Rhode Island School of Design and twelve years writing about interiors for American design publications. Her expertise lies in composition, gallery wall theory, and the quiet architecture of domestic space.
Her editorial philosophy is simple — every guide must answer a real question, every recommendation must be one she would make to a close friend, and every word must earn its place on the page. Anya personally reads and signs off on every piece before it is published.
Previously a contributing editor at Architectural Digest, Anya has been featured as a guest lecturer at Parsons School of Design on contemporary interior writing.
Senior Editor & Head of Research
Marcus Holloway
Marcus oversees research and material guides at Home Wall Trends. A trained architect with a focus on residential restoration, he brings deep technical knowledge of plaster, paint, wallpaper, and surface finishes — and the rare ability to explain them without a single piece of jargon.
His editorial approach centers on accuracy — every material guide is fact-checked against manufacturer documentation, tested in real installations, and reviewed by an independent specialist before publication. If a claim cannot be verified, it does not appear in the piece.
Marcus holds a Master of Architecture from the Yale School of Architecture, and previously led restoration consultations on three landmarked townhouses in the West Village.
— What Makes Us Different
A Different Way To Read About Interiors
Most American interior journals chase volume — fifty articles a week, infinite scrolling galleries, and headlines designed to be clicked rather than read. Home Wall Trends moves in the opposite direction.
We publish two to three pieces a week. Each is written by a single named editor, researched over weeks, and edited to the standard of a print publication. Our room frameworks are not listicles — they are step-by-step methodologies built from a decade of writing about real American homes.
And our archive is free, forever. No paywall, no membership tier, no upsell at the bottom of the page. The work simply has to be good enough to bring you back.
— Reader Letters
In Their Own Words
“
I have been a designer for fifteen years and Home Wall Trends is the only interiors publication I still read end to end. It treats walls as architecture, not decoration.
Sophia L.
Interior Designer, New York
“
The Sunday Letter is the one email I open every week without fail. It feels like a quiet conversation with a thoughtful friend who happens to know everything about wallpaper.
James W.
Architect, Portland, OR
“
I redecorated my entire apartment using their bedroom and living room frameworks. Six months later, the rooms still feel composed rather than copied.
Aisha F.
Reader, Austin, TX
— Giving Back
Beyond The Page
A beautiful home should not be a luxury reserved for the few. Each year, Home Wall Trends contributes ten percent of its annual revenue to Habitat for Humanity and The Open Door Initiative, helping American families furnish their first homes with dignity.
We also publish a free quarterly Home Starter Guide — a forty-page editorial booklet on furnishing a first apartment on a small budget — which has been downloaded more than twelve thousand times by readers across the United States since its launch.
— Looking Forward
The Next Decade
In the years ahead, we plan to expand The Wall Library into America’s most comprehensive free archive of editorial wall decor guidance, launch a printed annual journal once a year for readers who prefer paper, and continue building partnerships with American restoration craftspeople whose work deserves a wider audience.
Whatever we add, our editorial principles will remain unchanged. Slow. Independent. Considered. Written for readers who believe a wall, well-thought-through, is one of the quietest gifts you can give a room.
— Begin Reading
Welcome To The Journal
Whether you have arrived in search of one specific answer or simply for the pleasure of reading something carefully made, we are glad you are here. Pull up a chair. Stay a while.